CV/Resume

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Summary

A professionally qualified Web Developer and Digital Strategist with extensive agency and client side experience. Digital marketing expert with over 13 years’ experience in delivering multi-channel and integrated marketing campaigns. Proven track record of delivering cutting-edge campaigns and innovative marketing strategies that accelerate growth, increase demand and maximize budgets.

 

Skills & Abilities

  • Website & Application Design & Development
  • Mobile Application Design & Development
  • Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premier Pro)
  • HTML5,CSS3, JavaScript, JQuery, PHP, MySQL
  • E-Commerce Development & Marketing including Social Commerce
  • Digital Media Content Production & Content Marketing
  • Digital SLR Photography, Videography, Blogging and Live Content Streams
  • Search Engine Optimization & Search Engine Marketing (SEO/SEM)
  • Google AdWords Certified – Search & Advanced Search
  • Google AdWords Certified – Display, Video, Shopping & Mobile Google Analytics Certified

 

Experience

Digital Projects Director | Digital Karma Limited | August 2011 - Current

  • Responsible for overseeing the lifecycles of multiple new and existing client projects, from sign off to site launch and beyond
  • Navigating an array of client relationships, project timelines, last minute changes, and launches
  • Collaborating with technical and strategy teams
  • Delivering high quality and efficient implementations
  • Creating, maintaining and updating detailed project plans
  • Managing schedules, resources and clients
  • Proactively identifying and mitigating project risks, and expeditious resolutions to project issues
  • Anticipating potential scope issues and proactively addressing internally and with clients
  • Developing trusted relationships with clients
  • Facilitating project communication internally using collaboration tools, in person meetings, and management by ‘walking around’
  • Leading overall improvement efforts of the project management team through feedback and development.

Integrated Marketing Specialist | Localist.co.nz | August 2010 - August 2011

  • Delivering digital, search and social media marketing strategies to SME’s
  • Responsible for the promotion of the Localist’s platform to SME’s
  • Advising SME’s on cloud, mobility, web and e-commerce solutions

Business Development Manager | Just Water International | July 2009 - August 2010

  • Corporate Account Management for Key Accounts
  • Multiple TOP GUN Sales Awards
  • Consistently met all sales targets

Marketing Manager | Rainbows End Theme Park | June 2008 - July 2009

  • Advertising, promotions and media management for New Zealand's largest family theme park
  • Managed an advertising and promotions budget of $500K
  • Responsible for marketing, digital marketing, creative advertising, communications & brand management
  • Spearheaded "Rainbow's End by Night" concert series which consistently achieved over 3000 attendees per event
  • Corporate event management – managed 30 corporate events averaging over 500 attendees per event
  • Digital Content Management for rainbowsend.co.nz and all associated social media platforms
  • Re-development of rainbowsend.co.nz

Learning & Development Manager | Baycorp Australia & New Zealand | November 2006 - May 2008

  • Managed training, learning & organizational development for the largest debt collection agency in Australia & New Zealand
  • Implemented MS SharePoint based Learning Management System for unified E-Learning Management
  • Oversaw training, delivery and certification outcomes for management and staff in accordance with RTO requirements

Marketing Communications Coordinator | Childfund International | April 2004 - October 2006

  • Managed all Outbound Marketing Communications
  • Outbound Contact Center Management
  • Responsible for sponsor conversion rates and sponsor retention
  • Business Process and Workflow Analysis & Documentation
  • Database Analysis and Segmentation/Data Mining on FoxPro & MS Access

 

Education

VISION COLLEGE, AUCKLAND, NZ | DIPLOMA IN WEB DEVELOPMENT & DESIGN

Level 6 Completed June 2014 with Distinction

GOOGLE PARTNER CERTIFICATIONS

GOOGLE CERTIFIED

AdWords Fundamentals Advanced Search

AdWords Mobile

AdWords Video

AdWords Shopping

Analytics Certified

PLATFORM CERTIFICATIONS

Xero Certified

Vend Certified

NEW ZEALAND MARKETING ASSOCIATION, AUCKLAND, NZ

CERTIFICATE IN DIRECT MARKETING

Completed August 2005

CARSON GRAHAM, VANCOUVER, B.C. CANADA

HIGH SCHOOL DIPLOMA

September 1997

 

Technical skills

  • Intermediate to Advanced I.T. Management
  • Proficient with a large variety of CMS, LMS, PAAS, SAAS, IAAS, Server & Cloud Computing Services & Integrations
  • WAMP, XXAMP, Apache Server, Linux, Windows Server Raw Code Development including HTML5, CSS3, JavaScript, JQuery, PHP, MySql
  • Advanced Photography & Videography (Shoot, Edit, Share)
  • Advanced Adobe Web & Creative Suite including Photoshop, Illustrator, Dreamweaver, InDesign, Premier Pro, After Effects, TypeKit, Muse, Soundbooth