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Modeling & Self Promotion - Know Your Goals

Posted by on in Glamour Photography
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I’d like to start this article by telling you that I have met many models in my relatively short career (if you can call it that) as a glamour photographer in Auckland and Melbourne. I have met a few famous Models, as well as aspiring models looking to break into the professional modelling industry.

The Models that work hard, practice posing, study things like camera awareness and lighting awareness, and of course aren't bad looking, seem to be the ones that succeed in this business. Succeeding in this business doesn't mean that you are walking a runway in Milan. It means that you're creating a second income for yourself, or possibly a living, doing something that you truly have a passion for. If you are relying on one person to make your modeling goals happen, you may find yourself sitting more than posing. Self promotion is a huge part of being or becoming anything you want to be. Self Promotion for Models is not any different. Working as a model involves a LOT of self promotion.

Here are a few of my  thoughts:

 

Create the right photos

You are in a tough business to begin with, but you also are on a tight budget or worse, no budget, and most likely trying to pursue a dream you have had since you were very young. You will more than likely begin shooting with photographers that are willing to trade your time in front of the camera for their time creating the perfect photo of you (TFP, Time For print). The term “Image is Everything“ should be one of the things you constantly keep in the back of your mind while shooting or on set. You are all too aware of the creepy photographers that want the wrong image of you for whatever reason. You have a vision in your head that you can truly see, vividly, and if it isn’t along the same lines of what this ’free photographer’ is shooting, then pull up your knickers and get the shot right.

What you show in a photo represents who you are as a model. Each photo that is posted of you represents where you are going as a model. It represents what you can do, and where you want to be. Strive, hands-on, to plan shoots, add artistic direction to them, be a part of the photography process if you can. Come up with your own shoots and locate a photographer that wants to be included in your amazing idea. These are your ideas of YOURSELF.

 

Be found by the right people

You’ve sent invites to like your page on FaceBook. You’ve tweeted. It’s going nowhere. One thing that you can do is setup a personal modelling portfolio website so that your Modeling or Photography work is seen by the right audience. Do you think that Bikini Designers advertise their products/services to old men, or to younger women? Well I think that ‘duh’ is something that comes to mind when you think of the 12,000 weirdo’s that liked your page. You’re not picking up work because of 3 major reasons. First, none of the people that want to hire you are aware that you even have a Page. Second, your audience wants to google you, not hire you. Third, you’re not being smart about marketing yourself, though you seem to be very popular online.

Mailing headshots to agencies is an old fashioned method. A method that really doesn’t go anywhere these days. Most Talent Scouts and Modeling Agencies want to see your Portfolio online or at least a hard copy of a Comp Card. Have you researched local Talent/Modeling Agencies? Do they have a website, an address, a phone number, do they at least have a real client or any proof that they can get work for you? 15 minutes on Google.com.au or Google.co.nz and you will have a list of reputable Model Managers or Modeling Agencies in your area. Getting consistent-quality-work as a model is a process. This process will not happen over night. It takes a lot of mailing, submissions, research, persistence, emails and stamps if you are serious about becoming a model. 

 

Listen to yourself

Having internal battles and resisting the voices around you is a decision to proceed and create the right photos (see #1 again). Many of the people I have encountered have been told that they are too short to model, or would make more money shooting nudes for photographers that want to pay them by the hour. But they don’t want that, they want more. They want ads, ad campaigns, to be in magazines, they want to "model something" other than their skin! It is very important to listen to your own voice along the way. The voice that can direct you towards your goals. Sometimes what people may think or suggest is not always the best. Listen to everything, and pay close attention, but always have your own understanding of yourself and your modeling goals.

Get in touch with me to chat about proven strategies for marketing your modeling talents.