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7 Tips for Personal Branding on Social Media

Posted by on in Social Media
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Why do we place so much emphasis on ‘personal branding’?

While we may thank modern day reality television for turning ordinary folks into celebrities, experts, spokespeople and marketers, the truth is that the concept of selling yourself has been around for decades, with its origins in Napolean Hills’ 1937 book ‘Think and Grow Rich’.

Personal branding is merely a way of selling yourself, and it’s never been more important and accessible, thanks to social media.

Reggie Singh Social Media Guru on LinkedIn

Social media has given us various platforms to broadcast our personal messaging in order to accomplish our goals. For professional goals, we have LinkedIn to connect with others in our industry. We have Facebook for sharing our micro-moments with friends and family. Pinterest and Instagram are for showing off our passions through visual self-expression. Then there’s Twitter for all of the above in 140 character or less.

You might also be working on establishing your personal brand in your social networks. Just make sure you do it consciously and consistently.

Always use your personal brand as your guide whenever you are engaging on any social network. Consider how best to use each social network to accomplish your personal and professional goals.

Think ahead and act consistently when uploading pictures, writing your posts and commenting on others posts. Here are seven things to keep in mind:

Start thinking of yourself as a brand

What do you want people to associate with you when they think of you or your name? Is there a certain subject matter in which you want to be perceived as an expert or are there some general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about activities that reinforce your personal brand.

Audit your online and social media presence

You can’t influence others’ perceptions of you without first understanding your current status. Google yourself and set up alerts on search engines and social media for your name on a regular basis. If you have a very common name consider using your middle initial or middle name to differentiate yourself.

Secure a personal website

Having a personal website is one of the best ways to rank for your name on search engines. It does not have to be a complex website. A simple two to three page site with your resume, link to your social media profiles, and a brief bio should suffice. Your website is dynamic and should evolve as you do over time.

Post pictures with care.

A picture is worth a thousand words, and this hold true for social media. Your pictures say a lot about your personal brand, so check closely before you upload. Keep drinks out of view and be careful about certain social situations, especially if you are trying to present a more professional personal brand. Pictures of family members and pets can certainly enhance your brand, but only when done appropriately.

Read twice before you post.

Every post you share contributes to your network’s perceptions of you and your personal brand. Always post carefully, knowing that others are reading word for word, and never post in a rush. Edit your chosen words, and read through your post at least twice before sharing.

React with caution.

I rarely react to others’ posts immediately, especially if there is snark involved, because I’m likely to respond emotionally. Wait a while and think twice before you respond, even if it’s all in fun. Posts on social media are often taken out of context and can damage your personal brand. You never know what others will do with your response, so act try to act without emotion.

Remember to be consistent.

One of the most important characteristics of a great brand is consistency, and it’s even more important when it’s a person. It’s something I constantly remind myself of -- you should do the same.

Behave consistently when it comes to social media and you will be building your personal brand in the process.

Blog posted from Melbourne VIC 3000, Australia View larger map